Updated: Jan 26
How to use Professional Product Photography to sell more on Social Media
Visual representation gives the first impression of the product, especially on social media platforms such as Instagram, Facebook or Twitter; that’s why product photography is one of the most crucial marketing factors. Nowdays young people are using Tiktok, Instagram na Facebook on daily basis. Most of them buy items which they can see on Instagram stories and Reels. It can decide how successful your brand and the product could be. If the product photography is done right, it can result in a considerable increase in sales.
Let us help you in order to do the same for your business.
Define your Goals
The first step should be setting up and defining your goals. To give you an idea of how to do this let us consider some examples. Your goal can either be to launch a new product, new business, or even rebranding an already existing business. You will have to create product photographs accordingly. Additionally, you need to identify if the goals are reasonable and if they can be completed in a fixed amount of time.
Analyze your Reach
The next step is to analyze your reach, which is basically your collective followers on all platforms. After that, you need to determine which of your posts have garnered more views, comments, and shares. Doing this will give you a basic idea about what type of posts are more liked by the audience. Now that you have a general idea, you can get your product photographs done that resonate with those posts.
The above two steps will help you in determining your total budget including ads and partnerships on social media. If your business is new on social media, you will definitely have to shell out a lot of money to create brand awareness. On the other side, if you are just launching a new product on an existing business, you will have to spend much less. Moreover, you must be aware which platform has the most engagement from the audience, therefore, you need to spend more on that one. The advertisements will not be of any use if the product photos don’t look engaging and professional.
Engage with the Audience
Engaging with the audience will increase not only your brand awareness but will also build trust with your audience. There are different methods for increasing audience engagement. A quick method is by holding giveaways and contests. This will drive more people towards you. Another method is to partner up with influencers who already have a huge fanbase. This will help both the influencer and you. You can also include hashtags on the photographs themselves. There is no faster way to start chatter about your product than an effective hashtag. Keep in mind to make the hashtag simple and easy to remember. For this step, you must assure that the best product photos are reaching the audience.
You might still be skeptical if it will really help. Let us reassure you by saying that 93% of consumers rely on good quality images before buying anything online. However, you do not need to just create images, rather you need to create images that stand out and make the customers buy the product. If you are not a photographer, you should consider hiring someone for product photography. This is because mediocre quality photos can even decrease sales.
We know how important it is business to upload great, fresh content to social media (Instagram and Facebook) on daily basis. If you are looking for a professional Product Photographer in Manchester, please get in touch:
phone: 07428 502086
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